Make a Lasting Impression at Your Next Trade Show Event

Are you looking for improving your company’s trade show performance significantly? Instead of being a reactive exhibitor, become a proactive trade show manager.

Set your goal:

First, you should know why you are exhibiting and should set objectives. If you are not clear about your objectives, then your show will be like a ship without a rudder. So, set goals and objectives for each show.

Planning:

The next step is how to accomplish your objectives.  Proper planning is imperative to ensure the success at trade events. Simply setting-up a booth will not guarantee the lasting impact on your visitors. If you want to enhance further your brand’s exposure, careful planning and strategic consideration is the key to ensure optimal success.
Envisage how your booth should look like.
Think about the exhibits that you can use to make a good and long-lasting impression on your potential customers. Make full use of your allotted space. Buzzing with all kinds of exhibits like black metal stand, is another easy means  to stand out from the crowd. Highly professional and visible booth can draw in potential customers at an event.

Target audience:

The purpose of attending a trade show event is to inform others about your business. So, your booth should be designed in such a way that it can communicate with your target audience efficiently. A boring, cookie-cutter booth is just not going to do that. A snazzy, informative display alone makes people to notice you. Enticing signage like Roll up Banner Stand with bright colors, inviting designs, and interactive elements can help you to persuade your potential customers.

Be Unique:

People visit trade show events to check out all options available to them in order to pick one that best suits their needs. Therefore, if your booth is not catchy, they could wander off to the next one. In order to make it impressive, there must be a theme for the entire design. Movement catches the eye quickly. So, make use of rotating displays, hanging decorations and Outdoor Banners.

Giveaways:

Giveaways with your company’s logo like brochures, business cards, magnets, pens and other products play a key role in publicizing your brand. Use Brochure Stands to exhibit your promotional literature.
These are the essentials of a positive Trade Show Marketer. Follow these tips; become a proactive marketer and take advantage of all opportunities to enhance your brand reach. 

How to Impress Potential Customers with Roll up Banner stands?

           Self advertising in marketing is an imperative tool to heighten the sales scenario and stand out in the promotional aspects of your product. You get that wow factor, when you successfully implement the use of roll up banner stands and enhance the rate of potential customers. How?

         Have attractive graphics and enhanced visibility: Customer deal is a matter of attraction and it is the latest and trendy graphics in the roll up banners that add effect to the ad of your product. When they are visible from a distance, they invite the eyes of the passerby to read the catchy words and images that speak well of your product. Let the graphics and words reflect what you are about and how you excel in the market.

       Place in the appropriate places: Your roll up banners display your brand, address and direction to your stall, be it in a trade show, meeting, event floor or any public place. They render the first impression about your product. Hence, it is essential to keep them in places where the possibility of targeted audience is high. The fact remains that it is after all a few seconds that take to turn the eyes of the  customers to the site of your shop through your cutting edge roll up banner-make the first impression as  the best impression.

      Use double sided roll up banners: Double sided roll up banners impress more with enhanced visual impact   as they pull up the graphics in a spectacular manner and boost the product effect.

Roll up banner stands are easy to use, affordable, durable,  portable and mind blowing in usage to capture the attention of the expected customers.

Can You Make Out the Benefits of Display Banners?

Any trade needs some hype to attract targeted customers and increase traffic. Display banners are excellent advertising tools that highlight the success of a good Tradeshow or marketing event. They contain multiple benefits that draw attention of the customers and enhance the success of your trade floor.

§  Cost effective and space saving – Display banners are affordable and are portable in many of the cases. They have the ease of set up and do not occupy space. You can just like that assemble and dismantle; still they fit into your décor very easily and are suitable for any set up with their variety of shape and size. Add graphics and they look stunningly attractive to improve event traffic and there you are with your added success rates in the market.

§  Grab attention and give direction- Even in a fleeting crowd, you can spark out your ads and drag multitudes to your shop, store, outlet or Trade show with these stunningly informing banners. They convey messages like your address, location, product and the attractive offers signaled. The roll on banners and changeable designs in colorful backgrounds make appeals to the people to turn their heads towards the stores and walk in to see what is best.

§  Best advertising tool for new launching- Display banners make the new comings in the market stand apart for the uniqueness they contain through their messages and persuading emblems and wordings. Place them in the centers thronged with customers and feel an undeniable beep in the sales of the day.

Durable as they are, display banners surely brighten the prospects of sales for any tradesman, once put in proper use.

HANDLING TRADE SHOW POP UP DISPLAYS

If pop up displays are handled carefully, they provide great re-usability and service for considerable amount of time. Following are some tips that you can use to extend the working life of your pop up displays.

1. Ensure that the printed side is outside while rolling the graphic panel. When the graphic panels are rolled with the printed face inside, the possibility of damage to the laminated layer is more.
2. Ensure that the rolling is not done very tight. Tightly rolled graphics may damage the lamination leading to permanent delaminating. This will decrease the life of the graphic panel drastically. Ensure to roll the graphic as loosely as possible. If the pop up displays are to be stored for a longer period of time, it is advisable to store them in a flat condition by unrolling them. They should be stored safely in flat condition with printed surface facing upwards. Also, it is advisable to unroll graphics and keep it flattened for some time before displaying it in trade shows or events.
3. If the pop up display panels are covered with fabric, store them along with inside walls of the shipping case. And then store graphics with printed face upwards within it one by one.
4. Exposure of the graphics to the extreme environments such as heat or moisture results in blurring and fading of the graphics. Ensure that there is no moisture on the graphics before rolling them. Keep the shipping cases on rolled graphics and fabric panels in shade and in a dry place. While storing pop up displays, always follow the standard instructions that come along with its package.

It is advisable to educate the staff who will be handling the trade show pop up displays about taking proper care of it as per above tips. This will definitely boost the working life of your prop up display.

LARGE POSTER STANDS IS THE BEST MEANS OF PROMOTION

Large poster stands is one of the best means of advertising and promoting your products or services. Broadly, poster stands are available in two models, free standing and wall mounted. There are many types of poster stands available in the market. The selection of appropriate poster stand can be done according to their intended use. The poster stands are effectively used in malls, colleges, trade shows as well as at the places like cinema halls and restaurants.

Before making a decision of buying a poster stand for your business, it is always advisable to determine your exact requirement. The average measurements of single sided poster stand are 22 to 24 inches in width and 28 to 36 inches in height. The display poster stands can be up to 6 feet in height. The single sided poster stand accommodates only one poster while two sided poster stands can simultaneously be displayed in double sided poster stands. The posters can be changes very quickly. There is very wide price range for different poster stands. It is advisable to decide for the budget first before purchasing the one.

Some poster stands are available with snap frames while for the others, the snap frame has to be purchased separately. Poster stands with aluminum frame are more popular amongst different businesses due to their aesthetic looks and lightness in weight. These aluminum stands have very sturdy base which helps in erecting the stand freely indoor as well as outdoor. With the posters placed on both the sides, the stand can get the visibility in 360 degrees. There is a provision of tilting the display area of these stands so that the poster display can be set at required angle. These stands also have the provision for setting its height.

The design work and the contents on the posters also play an important role in the effectiveness of the poster stands. Poster stand will attract the attention of the people but the contents and design of the poster will convey the actual message up to the viewer. Choosing the perfect poster stand that meets your requirements and utilizing it appropriately helps in best promotion of your products or services.

MAKING TRADE SHOW DISPLAY GREENER AND ENVIRONMENTAL FRIENDLY

Trade show is an exhibition conducted for the companies in specific business, which can display and demonstrate their latest products and services. Generally, trade shows are not open for the general public. They can be attended by the representatives of companies and by the press members. Exhibiting at trade shows gives an excellent opportunity to grow the business. This is because it is observed in the history of trade shows that 86% of trade show attendees are either the decision makers by themselves or they have considerable influence on the decision of buying.

Displays play a major role in trade shows. Trade show display is a graphic display device which includes table stand displays, banner stands, pop up displays, flat panel displays and other such things that are used to fill the display booth. These displays play a major role in attracting the visitors to the display booth so that the sales representatives at the booth can pitch them about the product or the service, and handover related flyers or brochures to them.

Though these trade show displays can boost sales, they create a lot of waste also. From surveys it is concluded that the trade show displays industry is the second largest industry to produce waste, next to the construction industry. This waste consists of flyers, packaging, samples and much more. As a responsible member of the society we must focus on the ‘Go Green’ approach for making displays, to avoid any harm to the beautiful nature. We must go for greener and environmental friendly trade show displays.

Green trade show displays makes use of green materials. A green material is anything that is reusable, renewable, sustainable and environmentally friendly. Some of the green materials that can be used for trade show display are:

• Aluminum extrusions from recycled aluminum – Mainly, aluminum extrusion products are used for the framework for all sort of exhibits.
• Bamboo – It can be used for flooring of the trade show booth and in making panels for cabinets and counters. Even it can be used in a frame for various displays.
• Polyethylene terephthalate (PET and Recycled PET) – it is made from recycled plastic bottles. It is transparent or opaque in appearance. It can be used for plastic panels, displays and for anything that has to Velcro.
• Paradise Fabric™ - It is a cloth like material which is more durable than a cloth. High quality graphic printing can be done on it. It can be used in graphic exhibits in trade show booth.
• Recycled rubber – It is normally used in flooring and as a backing to the flooring of trade exhibition booth.
• Low VOC (Volatile Organic Compound) products – These are the eco-friendly products such as adhesives, paints and special inks.
• GreenCore™ - It is a board normally ¼ inch thick. It can be used for augmenting trade show exhibits.
• LED, fluorescent, or electroluminescent lighting – This kind of illumination saves lot of energy as well as utility costs.

We have seen some of the green materials that can be used to construct trade show displays and booths. In addition to this, we can make trade shows further more eco-friendly by some simple measures.

Travelling to and from the trade show place is a major cause of waste. Sending necessary equipment to the trade show site from long distances, and sometimes across the country, for just a few days are not only costly, but it is also inefficient and unnecessary. Instead, we can consider the local supplier nearby the trade show site.

Generally, the trade shows make use of tons of paper in the form of visiting cards, brochures, flyers and sales related paper work. We can go more and more digital to avoid such wastage of paper. There are some mobile apps that allow exchanging information with the visitors and following up with the contacts. This really brings down the paperwork to minimum.

Also, the design signs, banners and other exhibits are to be written in such a way that it can be reused again and again, even in different trade shows. It reduces the harmful waste drastically.

Conservation of the nature with maximum usage of eco-friendly ways is must today. If we take care of nature today, nature will take care of our existence tomorrow.

IDEAS ON SUCCESSFUL TRADE SHOW EXHIBITOR DISPLAYS

Trade show is an exhibition conducted for the companies in specific business, which can display and demonstrate their latest products and services. Exhibiting at trade shows gives an excellent opportunity to grow the business. Participating in a trade show is cost and time consuming. To gain maximum benefits out of this invested cost and time, it is advisable to follow following simple ideas.

1. Rent just appropriate booth space as required by the products or services that you want to display. Too small place offers discomfort to the visitors and too big space loosens your control on visitors.
2. Arrange your display in such a way that the visitors should not get a feeling of getting trapped. Ensure hurdle free entry and exit of the visitors in your booth. This enhances involvement of the visitors in your products or services.
3. Keep your display neat clean so that the visitors can focus on what you are offering. Your display should give the idea about your products or services quickly. Visitors don’t have time to spend in guessing about your displays when they have to visit hundreds of booths.
4. Before planning for booth display, try to get information about the allocated space such as its location in entire area, its dimensions, what are the adjacent booths, arrangement of electricity and electrical points, the possible traffic etc. This information will help you in perfect planning of your display.
5. Purchasing your own booth display components make sense if you are going to take part in trade shows again and again. For the ones who are taking part in trade show once or twice, it is advisable to rent booth display components.
6. Over sized or heavy displays not only make your booth bulky unnecessarily but it also involves big cost in their transportation and setup. Instead, use smaller, collapsible and light weight displays.
7. Expensive items at display booths should be located well inside the booth. Proper lock and key arrangements to be ensured for things like laptop. An arrangement for security of items at night, in case of multiple day events, has to be done properly.
8. Use of very decent colors and avoiding the use of more than two to three colors, makes your booth attractive and pleasant. This ensures the visitors to your booth and also attention of visitors towards your display.
9. The staff at the booths should be professional and must have knowledge of every ins and outs of the product or the service. The information of the visitors must be effectively collected at the booth.

Trade shows help us to market our products or services directly in front of target customers. The total focus should be to get the maximum out of this opportunity.

BEST MATERIAL FOR BUILDING TRADE SHOW DISPLAY PRODUCTS

Trade show is an exhibition conducted for the companies in specific business, which can display and demonstrate their latest products and services. 

Displays play a major role in trade shows. Trade show display is a graphic display device which includes table stand displays, roll up banner stands, pop up displays, flat panel displays and other such informative things that are used to fill the display booth. These displays play a major role in attracting the visitors to the display booth.

Trade shows create a lot of waste. If traditional and non-degradable materials are used for trade show displays, it will badly affect our mother nature. Today, as a responsible member of the society we must focus on the ‘Go Green’ approach for making displays, to avoid any harm to the beautiful nature. Conservation of the nature with maximum usage of eco-friendly ways is must today. If we take care of nature today, nature will take care of our existence tomorrow.

Hence, green materials are the best materials today for building trade show display products. Let us know about some of green materials that can be used in trade show displays:

• Aluminum extrusions from recycled aluminum – Mainly, aluminum extrusion products are used for the framework for all sort of exhibits.
• Bamboo – It can be used for flooring of the trade show booth and in making panels for cabinets and counters. Even it can be used in a frame for various displays.
• Polyethylene terephthalate (PET and Recycled PET) – it is made from recycled plastic bottles. It is transparent or opaque in appearance. It can be used for plastic panels, displays and for anything that has to Velcro.
• Paradise Fabric™ - It is a cloth like material which is more durable than a cloth. High quality graphic printing can be done on it. It can be used in graphic exhibits in trade show booth.
• Recycled rubber – It is normally used in flooring and as a backing to the flooring of trade exhibition booth.
• Low VOC (Volatile Organic Compound) products – These are the eco-friendly products such as adhesives, paints and special inks.
• GreenCore™ - It is a board normally ¼ inch thick. It can be used for augmenting trade show exhibits.
• LED, fluorescent, or electroluminescent lighting – This kind of illumination saves lot of energy as well as utility costs.

By the use of above mentioned green materials, your display booth will not only be attractive, but will also be eco-friendly.