IDEAS ON SUCCESSFUL TRADE SHOW EXHIBITOR DISPLAYS

Trade show is an exhibition conducted for the companies in specific business, which can display and demonstrate their latest products and services. Exhibiting at trade shows gives an excellent opportunity to grow the business. Participating in a trade show is cost and time consuming. To gain maximum benefits out of this invested cost and time, it is advisable to follow following simple ideas.

1. Rent just appropriate booth space as required by the products or services that you want to display. Too small place offers discomfort to the visitors and too big space loosens your control on visitors.
2. Arrange your display in such a way that the visitors should not get a feeling of getting trapped. Ensure hurdle free entry and exit of the visitors in your booth. This enhances involvement of the visitors in your products or services.
3. Keep your display neat clean so that the visitors can focus on what you are offering. Your display should give the idea about your products or services quickly. Visitors don’t have time to spend in guessing about your displays when they have to visit hundreds of booths.
4. Before planning for booth display, try to get information about the allocated space such as its location in entire area, its dimensions, what are the adjacent booths, arrangement of electricity and electrical points, the possible traffic etc. This information will help you in perfect planning of your display.
5. Purchasing your own booth display components make sense if you are going to take part in trade shows again and again. For the ones who are taking part in trade show once or twice, it is advisable to rent booth display components.
6. Over sized or heavy displays not only make your booth bulky unnecessarily but it also involves big cost in their transportation and setup. Instead, use smaller, collapsible and light weight displays.
7. Expensive items at display booths should be located well inside the booth. Proper lock and key arrangements to be ensured for things like laptop. An arrangement for security of items at night, in case of multiple day events, has to be done properly.
8. Use of very decent colors and avoiding the use of more than two to three colors, makes your booth attractive and pleasant. This ensures the visitors to your booth and also attention of visitors towards your display.
9. The staff at the booths should be professional and must have knowledge of every ins and outs of the product or the service. The information of the visitors must be effectively collected at the booth.

Trade shows help us to market our products or services directly in front of target customers. The total focus should be to get the maximum out of this opportunity.